Bucherer 1888 - Time Machine
New York, New York
2023
To celebrate the holiday season, I designed and directed a bold facade installation for Bucherer’s flagship store. Vertical bands of illuminated garland stretched two stories high, creating a striking architectural rhythm across the building’s exterior.
The installation featured a custom blue lighting palette that matched Bucherer’s brand color — a non-traditional holiday choice that set the storefront apart. The result was a glowing landmark presence that not only amplified brand recognition but also transformed the surrounding streetscape with its vibrant radiance.