Bucherer 1888 - Time Machine

New York, New York

2023

To celebrate the holiday season, I designed and directed a bold facade installation for Bucherer’s flagship store. Vertical bands of illuminated garland stretched two stories high, creating a striking architectural rhythm across the building’s exterior.

The installation featured a custom blue lighting palette that matched Bucherer’s brand color — a non-traditional holiday choice that set the storefront apart. The result was a glowing landmark presence that not only amplified brand recognition but also transformed the surrounding streetscape with its vibrant radiance.

  • An image of the Float House.
  • An image of The Float House.
  • An image of the Float House.