Rockefeller Group

For the newly renovated plaza at 1271 Avenue of the Americas, Rockefeller Group sought a marquee holiday display that would stand out among neighboring attractions such as Radio City, Fox News, and 1221 Sixth Avenue. With many nearby properties showcasing traditional large-scale trees, we proposed an alternative concept: a series of oversized candy cane sculptures.

The bold, playful installation not only distinguished the plaza from its surroundings but also quickly generated buzz on social media, transforming the space into a seasonal destination in its own right.